SEO or Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results to get better ranking in the search engines and thus attracts more visitors.
Rank – Also known as “position,” this informs a person how their website or web page’s is listed on the internet within various search engines, such as on the first page or which number the site is listed on a page.
Traffic – The number of people who have visited a website. Search engine optimization companies keep track of the traffic for the sites they optimize, as a way evaluate the effectiveness of their procedures and show the client how the optimization is improving the amount of people the website is being viewed by.
Spider – An automated program which is sent out by search engines to index websites on the internet.
Algorithm – Rules which apply to search engines when they are ranking a site’s listing within its index.
Filed under: Search Engine Optimization (SEO)
